McDonald Master's Program in
Dealer Development ©
Delivered by Sheppard & Company
The gold standard in dealer development.
The very best industry-specific machinery and aftermarket sales and operations improvement workshop for Company Executives, Location Managers, Department Managers, and Financial Managers to help improve profitability, return on assets, and cash flow, sharpen teamwork and build management problem-solving skills.
For more than 45 years, years, McDonald Group programs and workshops have been trusted by dealers to help improve market share, bolster profitability, increase absorption rate and strengthen customer retention.
Work as a team to audit each revenue center’s operations against our detailed high-performance dealer best practices checklist.
Identify and discuss the critical success factors for each revenue center that contribute to enhanced cash flow, profitability, and improved market share, especially after-sales operations.
Collaborate as a management group to develop action plans to improve sales, profitability, and growth in each revenue center. Build performance improvement plans critical to your success.
The Master's Program in Dealer Management is a 3-day in-company workshop, customized for the needs of your equipment business. Skilled facilitators guide your management team toward action plans to improve sales, profitability, and growth in each revenue center.
3-day workshop agenda
Customer Service &
Used & Reconditioned Machinery Operations
Rent/Hire Equipment Operations
New Equipment Sales Management
After-sales Marketing Strategy
Strategic Actions Plans for Improvement
Interested in significantly improving your operational performance? Contact us today to learn more about the McDonald Master's Program.