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Sheppard & Company Joins Machinery Advisors Consortium

I'm pleased to announce that Sheppard & Company has joined Machinery Advisors Consortium as a contributing member. This is an exciting next step as we focus our business on supporting dealers in the heavy equipment and capital goods industries.

To learn more, visit


[This announcement was originally published by Machinery Advisors Consortium at, September 14, 2021]


Contact: George Russell

Phone: 847-220-7201

Luke Sheppard Joins Machinery Advisors

Construction Equipment Executive Adds Capabilities to MAC

[BURLINGTON, VT, 14 September 2021] The Machinery Advisors Consortium (MAC) is pleased to announce that Luke Sheppard of Sheppard & Company Consulting has joined the growing MAC cadre of trusted advisors.

“From Luke’s first call to me it was clear that he has the passion, experience, and long-term view to help dealers grow and succeed.” says MAC co-founder George Russell. “He will complement the other MAC Advisors with his experience in construction and forestry equipment, his leadership insights revealed in his first book, and his demonstrated results driving success in the key parts and service departments of a large CE dealership.”

Sheppard started his career in the pine forests of Alabama as a machine test engineer and has since spent the past 20 years in the construction and forestry equipment industry (OEM and dealer) in engineering, operations, general management, and executive leadership roles. His company offers programs in technical leadership development and Lean dealer methods, backed up with his recently published book, Driving Great Results.

“The capital goods industry is facing a trifecta of change with significant technological advancements, the need for increased engagement, development, and retention of its people, and vastly improved process efficiency, “ said Sheppard. “George Russell and the MAC team are leading the way to help dealers and OEM’s thrive in this new environment. I’m excited to join them on this journey.” A native of Newfoundland, Canada, Luke and his family reside in Ottawa, Ontario.

MAC is a team of professionals who coach equipment dealers to peak performance through training, consulting, and coaching. The now thirteen MAC Advisors have more than 445 years of combined experience in distribution for capital equipment. The value each MAC Advisor brings and the services MAC offers are available at

For more information about MAC services, contact George Russell, any MAC Advisor or Marianne Wood.

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